BMW's sales and marketing boss says EU emissions targets could cause major manufacturers to suffer and is calling for better communication on how ambitious 2020 targets will be reached
Jim Holder
17 December 2014

Future diesel legislation must be made in consultation with the car makers if customers and the industry aren’t to suffer unduly, according to BMW’s sales and marketing boss Ian Robertson.

Speaking in the wake of major cities, including London and Paris, indicating they could ban diesel cars from built-up areas, Robertson cautioned that the 2020 target of 95g/km of CO2 for all car makers, plus the introduction of Euro 6 legislation, had already placed a major burden on car makers.

“We need to make sure there is careful consideration in any legislation,” said Robertson. “The temptation for legislators is to set an ambitious target, but there has to be a clear path to how we reach those targets, otherwise everyone suffers.

“To reach the 95g/km target we need pure electric vehicles, but to sell pure electric vehicles we need governments to provide the infrastructure and to incentivise the technology. All that takes time, not two or three years.”

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17 December 2014
If the car companies keep showing these multi million pound super economical prototypes, who can blame the politicians for believing that these technologies are just round the corner - and the car firms just need a bit of a kick to get them into production? And you'd have to say that strict legislation mainly from America certainly forced the industry to build much cleaner and safer cars. Left to its own devices the industry will always build the simplest, cheapest most profitable vehicles - but is this what we all want?

17 December 2014
LP in Brighton wrote:

....these multi million pound super economical prototypes, who can blame the politicians for believing that these technologies are just round the corner - and the car firms just need a bit of a kick to get them into production....

Leaf, Ampera, Telsa, i3, A3 e-tron, Golf, B Class, Focus and various other plug-in's are already here and in production, or very near. I think car companies are in the business of just buying time. Mind you it doesn't help OPEC are lower the price of oil all thee time.

typos1 - Just can’t respect opinion

17 December 2014
autocar wrote:

To reach the 95g/km target we need pure electric vehicles

I don't understand. If in 2014 Jaguar has produced a 2L diesel that produces 99g/km, is it not realistic to suggest 95g/km by 2020? BMW already produce 3 litre, 6 second 0-60, over 150mph executive saloons that are more environmentally friendly than a 1.2l 0-60 in 16 sec VW Polo.

17 December 2014
The new more realistic fuel test procedure will throw a spanner in the works making it a lot more difficult / expensive for manufacturers to meet the proposed targets. Maybe this is what BMW is alluding to when it says more consultation is needed?

17 December 2014
Good point LP. I fully expect most cars CO2 emissions to shoot up by 10-40% when tested under the new regime. Hopefully then we'll see which cars are actually efficient in the real world without relying data from lead footed journalists, word of mouth and dubious internet surveys.

17 December 2014
Only a true eco-nutter would moan about lower fuel costs. And only a true eco-nutter would list cars which are way too expensive and impractical as the future for the ordinary motorist. In reality, your list merely underscores how far EVs are from the mass-market, not only in cost but in performance. Anyway, I've got bad news for you - the shale revolution in the US means that the price of oil is on the decline, big time. I hope you won't be too upset while motorists like me rejoice.

18 December 2014
Ambitious or not,most car makers get there,plus in twenty or thirty years there might be very little Vehicle pollution.

Peter Cavellini.

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