Four members of VW Group brand's executive board are replaced; chief executive remains in place
James Attwood, digital editor
28 August 2017

Audi has conducted a major management shake-up, replacing four of the seven members of its board of management.

The moves come as the company, part of the Volkswagen Group, continues to deal with the fallout from the Dieselgate scandal. The substantial shuffle does not include chief executive officer Rupert Stadler, whose contract was extended by five years recently. Reports by Reuters suggest that Stadler has the backing of the VW Group’s bosses.

While a release released by Audi gave no explanation for the shake-up, a quote by Matthias Muller, Volkswagen chief executive and chairman of Audi’s supervisory board, alluded to the Dieselgate scandal. “Audi has recently passed through a difficult phase, but has all the prerequisites to be successful also in the mobility world of tomorrow,” said Muller.

Finance boss Alex Strotbek, production head Hubert Waltl, human resources chief Thomas Sigi and sales boss Dietmat Voggenreiter will all be replaced.

Alexander Seitz, currently a vice-president of Chinese joint venture SAIC Volkswagen, will head up Audi’s finance and IT. Bram Schot will move from a role in the VW Group’s Group Sales division to serve as marketing and sales chief.

Wendelin Gobel has been named the new human resources boss, moving over from a role as the head of the board of management’s office of the VW Group. Audi Hungary boss Peter Kossler will now head up production and logistics.

Stadler said: "Our shared goal with the new board of management team and a strong workforce is now to set the course for the future and to systematically move forward with our transformation towards e-mobility, digitization and mobility services. Our growth plan and Strategy 2025 provide the roadmap.”

Read more

Volkswagen engineer sentenced to prison for Dieselgate involvement

Audi accused of new emissions cheat on A7 and A8

Greed, lies and deception: the Dieselgate scandal laid bare

Audi introduces new model naming system

Our Verdict

Audi A4 review hero front

The Audi A4 zeroes in on efficiency, technology and quality - but is it enough to drive compact saloon buyers away from the BMW 3 Series and Mercedes-Benz C-Class?

Join the debate


28 August 2017

Audi reshuffling management? Well in-line with recent naming conventions the CEO will be designated 60, vice chair will now become a 50, directors will 45, assistant directors will be reffered to as 40's, area managers 30, team leaders 20, shift supervisors 10.

Audi's name designation dept. You know it makes sense.


28 August 2017
I can't see the head of Audi HR knowing more about the dirty diesel fiddling than the Audi CEO who was head of the team that developed the cheat device. Enough mucking about it is Rupert who has got to go...

Add your comment

Log in or register to post comments

Find an Autocar car review

Driven this week

  • BMW M5 2018 long-term review hero front
    First Drive
    20 June 2018
    We rate the new M5 as best in class. Will we think the same after three months with it?
  • Mercedes-Benz C-Class C200 2018 review hero front
    First Drive
    20 June 2018
    Mild hybrid engine completes an extensive facelift for Mercedes’ fourth-generation junior saloon, but the C200 isn’t the most convincing choice in the line-up
  • Mercedes-AMG C43 2018 first drive review hero front
    First Drive
    19 June 2018
    Greater shove and some subtle styling tweaks for the 'baby' AMG C-Class, but the C43 Coupé makes less of a case for itself than the saloon or estate
  • Citroen Berlingo 2018 first drive review hero front
    First Drive
    19 June 2018
    Boxy, slightly quirky van-based car returns to top form in only third iteration in more than two decades
  • Porsche Cayenne 2018 UK first drive review hero front
    First Drive
    19 June 2018
    Performance doesn't come at the expense of comfort and composure in Porsche's mid-range Cayenne