Automotive Galleries and Lairs will create display and storage facilities centred around clients’ car collections
Felix Page Autocar writer
15 August 2019

Aston Martin’s bespoke personalisation outfit, Q by Aston Martin, has launched a new service to help owners create their ideal car storage facility.

Automotive Galleries and Lairs, revealed today at Pebble Beach, will assist owners in designing bespoke garages or display units to house their Aston Martins. 

The new sub-division can also design and build entire homes, in partnership with high-profile architectural firms, wherein the client’s car collection acts as an integral design feature.

Architects are assigned to individual projects based on their awareness of the local area and appreciation of the requirements of the brief. 

A design concept from architectural firm Obermoser shows an extravagant underground gallery, with Aston’s new Valhalla supercar housed in the middle of a circular fish tank. Another rendering shows the upcoming Valkyrie hypercar positioned prominently in front of an expansive window. 

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Aston Martin chief creative officer Marek Reichman said: “Imagine a home or luxury retreat built around your car. Picture creating the ultimate space to showcase your own automotive works of art.

“This is now achievable with this new offering. For the car enthusiast, the garage is as important as the rest of the house and a bespoke auto gallery designed by Aston Martin that either focuses on showing off the car or is part of a larger, integrated entertainment space with simulators and such like takes Aston Martin ownership to the next level.”

The launch of Galleries and Lairs coincides with the beginning of construction at Aston Martin’s new luxury apartment block in Miami. Aston Martin Residences, a 66-storey tower building in Miami comprising 391 apartments, is scheduled for completion in the next two years.

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Comments
10

15 August 2019

Imagine if all the talent and effort being spent on prising rich people from their money was spent on solving the world’s problems instead?

Are these people really so devoid of imagination that they need to pay Aston Martin to hire an architect for them? Amazing...

15 August 2019

Gates Foundation. Some rich folk do a lot of good, sadly not enough of them.

15 August 2019

Has anybody noticed the Aston Martin share price today?

 

Ocotober 2018 IPO at £19 a share, now at £3.90 (was lower earlier).   Valuing Aston at less than £1bn.   At times today less than a fifth of it's value less than a year ago.

D-B

15 August 2019
Symanski wrote:

Has anybody noticed the Aston Martin share price today?

Not amongst these pages, no, despite it being covered in other press quite a bit over the last week or so. Ignorance is bliss. Aston is doing what neigbour JLR has been so good at, ignoring the big, critical but hard to do stuff and instead poncing about with easier, but unsustainable and inconsequential stuff (witness 'continuation cars' and this)

15 August 2019

for on street parking for under £100? 

15 August 2019

Please Aston, Andy, Marek, etc.: 1) build great cars; 2) build your own great engines, and; 3) don't build other things.

15 August 2019

For less than a £billion, (i.e. around the development cost of one new model line) surely Mercedes should now takeover Aston Martin entirely? (they already own 5%). Given the failure of Maybach as a stand-alone brand, compared with the success of Rolls-Royce, Bentley, Lamborghini, Bugatti etc under BMW and VW ownership I suspect the Aston Martin and Lagonda brands could do extremely well under MB ownership as well as giving Mercedes access to the top of the market they are currently lacking.

15 August 2019
Nickktod wrote:

For less than a £billion, (i.e. around the development cost of one new model line) surely Mercedes should now takeover Aston Martin entirely? (they already own 5%). Given the failure of Maybach as a stand-alone brand

It's actually a very good idea for Mercedes.   Aston would, of course, have to end their relationship with Red Bull, but they can't afford that anyway.

 

But when you look at the leaps forward Aston made under Ford ownership I wonder if they shouldn't return to them?   Maybe Aston should then also concentrate on developing far superior infotainment systems that then find their way in to Ford cars too as a premium upgrade?

15 August 2019
Nickktod wrote:

For less than a £billion, (i.e. around the development cost of one new model line) surely Mercedes should now takeover Aston Martin entirely? (they already own 5%). Given the failure of Maybach as a stand-alone brand, compared with the success of Rolls-Royce, Bentley, Lamborghini, Bugatti etc under BMW and VW ownership I suspect the Aston Martin and Lagonda brands could do extremely well under MB ownership as well as giving Mercedes access to the top of the market they are currently lacking.

NO!!! Then Astons would become mere rebadged Benzes, which would be a crying shame and the effective end of a great marque. Being reduced to using Benz's V8 engines is bad enough (not because they aren't good engines (they are), but because Aston has a century-long history of making their own great engines).

15 August 2019
Nickktod wrote:

For less than a £billion, (i.e. around the development cost of one new model line) surely Mercedes should now takeover Aston Martin entirely? (they already own 5%). Given the failure of Maybach as a stand-alone brand, compared with the success of Rolls-Royce, Bentley, Lamborghini, Bugatti etc under BMW and VW ownership I suspect the Aston Martin and Lagonda brands could do extremely well under MB ownership as well as giving Mercedes access to the top of the market they are currently lacking.

A couple of slight problems, MB are facing fines of up to £1bn for dodgy emissions, and Mercedes last stand alone model was the Smart car, that objectively was a failure and is now jointly owned by Geely, oh and Geely are now the biggest share holder in the Daimler Benz group, and Geely already own a sports car company Lotus.  

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