Mahindra is well advanced with its plans to re-enter UK car market with a sub-£10k electric vehicle in the first quarter of 2016, according to a report in the Indian business media.
The Indian manufacturer intends to launch a special export version of its fully electric Mahindra e2o in European markets. The compact two-door, four-seat vehicle is the successor to the Revai, which was sold as the G-Wiz in the UK.
Business news publication livemint.com has quoted Pawan Goenka, Mahindra’s executive director and the president of automotive and farm equipment sectors, as saying the company has “just got the results of some extensive market research we carried out in the UK, and we are happy with what we see.
“We have had some very good discussions with the UK government about this. And we want to cater to the sub-£10,000 segment of the electric vehicle market.”
Goenka’s comments back up a report run by Autocar’s sister publication, Autocar India, in July last year, where Mahindra pledged to invest up to £20 million to develop the latest electric vehicle technology.