The new Volvo S60 is the most fun to drive Volvo ever, according to company CEO Steve Odell.
Speaking at the car's launch in Geneva, Odell said: "This car will definitely create a headache or two in the Euro D segment. It's the most fun to drive Volvo ever."
The S60 has the world first pedestrian protection system, which Volvo says can play a significant role in reducing the number of pedestrian fatalities in road traffic accidents. At present, 14 per cent of all road traffic accident deaths are pedestrians.
It works up to 35kph and will automatically detect pedestrians and stop the car if you are at risk of hitting someone. Above 35kph it will also act to slow the car down to reduce the severity of impacts.
Odell also confirmed the V60 estate will be unveiled at September's Paris motor show.
The new car is described by Volvo design boss Peter Horbury as a “brakes-off” vehicle. He told Autocar it allows the firm to push its design themes harder and incorporate a more typically Swedish look into its products. Volvo is aiming to sell 90,000 units in its first year, and will hope to increase this to match the lifetime best of 110,000 of the first S60.