Our reporters empty their notebooks to round up this week's gossip from across the automotive industry
31 October 2017

This week's snippets of automotive news cover the entire industry, from Land Rover's design vision to Huracan Performante UK feedback, from Citroen wanting some people to dislike their cars and to Seat's electrification plan.

Land Rover "delivers without dilution":

Land Rover design boss Gerry McGovern says the whole company has bought into his vision for “delivering without dilution” the innovative designs his team has come up with. McGovern said at Land Rover the car is engineered without compromise to fit the design, whereas at other companies the car is designed around the engineering brief.

Lamborghini R&D boss proud of UK feedback on Huracan Performante

Lamborghini R&D boss Maurizio Reggiani says he’s most proud of the plaudits given by UK critics to the Huracán Performante. This, he says, is because the UK has the richest history of aerodynamic development in the car industry and it was a “big achievement” for Lamborghini to show that “there are other ways to achieve performance, not just with aerodynamics”.

Citroen wants some people to dislike its cars when first previewed: 

Citroen wants some people to dislike its cars when they preview them in early customer clinics, according to company boss Linda Jackson. But there “has to be a higher level of people who love it as over- compensation. You accept that to be different”.

Electric Seat SUV due by 2020: 

Seat might not have shown any electric car concepts yet but that “doesn’t mean we are not prepared”, according to boss Luca de Meo. “We will have access to the [electric] platforms the VW Group is developing.” A Seat electric SUV is due by 2020.

Related stories: 

Seat Arona review 

Range Rover review

Lamborghini Huracan Performante review

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Comments
10

31 October 2017

So is the engineering of Land Rovers compromised to suit the design? Has to be one or the other. 

31 October 2017

This mans smugness never ceases to astound me...

31 October 2017
Waiting in hope wrote:

This mans smugness never ceases to astound me...

 

 I agree.

He often gets praised for his designs, But it seems to me he inherited two classic and timeless designs (the BMW Range Rover, and Ford LR Discovery) and then progressively destroyed their design purity with each model year update. And then replaced them with designs which are utter rubbish in comparison.

31 October 2017

I really don't think that the people designing the great Citroen's of yore went around going, "I really hope people don't like it ...", things just happened that way because of the engineering priorities they were trying to address.  All this deliberate quirkiness for the sake of it (I don't mind playful with a sense of wit and humour quirkiness) is cynical and unattractive.

The car-buying public gets what it deserves, unfortunately ...

31 October 2017

Don't understand the LR comment, surely the new big Discovery could not be that badly designed given the statement? Shame as the rest of the range is on message and the Velar is outstanding.

31 October 2017

Why people go on about Gerry is beyond me - he really has the brand running through his veins and is a really nice bloke - at least he says it as it is, and not troll comments based on nothing but negativity that you get here and on Auto Distress

 

31 October 2017
jonboy4969 wrote:

Why people go on about Gerry is beyond me - he really has the brand running through his veins and is a really nice bloke - at least he says it as it is, and not troll comments based on nothing but negativity that you get here and on Auto Distress

 

Any new product, and especially car, is full of compromises between design, engineering and finance departments and rightfully so. Land Rover has historically had engineering led products and has unquestionably moved to design led products over the last few years, with massive success.

However to claim that the cars are engineered to the design without design is arrogant in the extreme, implies that their cars are full of engineering compromises (which will affect the usability & function for the customer) and is likely to annoy the engineering department.

I dont think questioning such comments by the head of design is trolling in any way.

 

What could be considered trolling, although not intended as such, would be to suggest that LR design appears to be a one size fits all solution, which is fine whilst that design is fresh, but once it becomes common place or fashion changes could leave the company in a design led cul de sac, where as a well engineered reputation can endure for decades, well beyond the period within which it is deserved.

 

 

31 October 2017
Bob Cat Brian wrote:

jonboy4969 wrote:

Why people go on about Gerry is beyond me - he really has the brand running through his veins and is a really nice bloke - at least he says it as it is, and not troll comments based on nothing but negativity that you get here and on Auto Distress

 

Any new product, and especially car, is full of compromises between design, engineering and finance departments and rightfully so. Land Rover has historically had engineering led products and has unquestionably moved to design led products over the last few years, with massive success.

However to claim that the cars are engineered to the design without design *COMPROMISE is arrogant in the extreme, implies that their cars are full of engineering compromises (which will affect the usability & function for the customer) and is likely to annoy the engineering department.

I dont think questioning such comments by the head of design is trolling in any way.

 

What could be considered trolling, although not intended as such, would be to suggest that LR design appears to be a one size fits all solution, which is fine whilst that design is fresh, but once it becomes common place or fashion changes could leave the company in a design led cul de sac, where as a well engineered reputation can endure for decades, well beyond the period within which it is deserved.

 

 

31 October 2017

I would hope that he is committed but I am upset because the new Discovery has lost me as a LR owner of three cars and 15 years standing. Defender might bring me back mind.

31 October 2017

Land Rover innovative ?? Thats a joke, innovative is the last thing they are, Gerry just uses a photo copier for his dseigns with the occassional tweak, like making the roof of the evoque slope a bit more than usual or changing the door handles for the Velar. Bland, boring and unimaginative, yes, innovative, certainly not.

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