Currently reading: Saudi electric car firm plots global expansion after state backing
Ceer gets Saudi Arabia’s Public Investment Fund cash boost, vast factory and foreign tech as it targets world markets

Amid the shifting sands of the car industry, new players are emerging all the time – and now Saudi Arabia wants a bit of the action.

Six months ago, the Middle Eastern kingdom signalled its intent with the launch of a new electric car brand, Ceer – and while it has been relatively quiet since, there are plenty of reasons to take it seriously.

First, there’s the role it will play in finally establishing a car manufacturing industry in Saudi Arabia, something the country has been keen to pursue for some time – as was evidenced, for example, by talks with JLR about a prospective facility just over a decade ago.

Ceer also has significant backing from the formidable crown prince, Mohammed bin Salman, who sees it as a key part of his highly ambitious Vision 2030 plan to diversify the Saudi Arabian economy, creating thousands of jobs for local people and contributing £6.8

Register for free to access this article
  • Instant access to all Autocar Business news
  • Regular email newsletters
See all benefits here