Currently reading: Williams Advanced Engineering rebrands to WAE Technologies
Formula 1 team’s engineering services spin-off, sold off last year, drops Williams name as licence expires

Williams Advanced Engineering has rebranded to WAE Technologies, following its acquisition by the Australian metals company Fortescue Metals Group for £164 million last year.

Founded in 2010 as an offshoot of the late Sir Frank Williams' eponymous Formula 1 team, the firm has rebranded because its licence to use the name has lapsed. The new name is officially no longer an acronym.

WAE Technologies CEO Craig Wilson said: “We're now entering a new phase in the company’s growth plans, and the time is appropriate for a new name and branding which reflects our position as a leading standalone business.

“Under the stewardship of Fortescue, our mission is to drive progress and combat climate change through next-gen technology.

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