If you were to pick a company whose approach to automotive engineering ran directly counter to the software world’s ‘move fast and break things’ philosophy, then it would have to be Toyota. After all, this is a company whose strategic plans are measured in decades, not months.
But Toyota also can’t ignore the march toward the software-defined car and the extra revenue that will undoubtedly come from having a global fleet of connected, updatable and data-generating vehicles.
So what is the Toyota strategy? The answer – what else? – is that it will take the same methodical approach to software as does for vehicle development and manufacturing.
