Currently reading: Seat sales increase 10% but profitability takes hit
Seat and Cupra sold a combined 471,000 cars last year but suffered negative operating loss of €371 million

Seat increased sales by more than 10% in 2021, despite a year where the firm was heavily hit by the impacts of Covid, semiconductor shortages and increasing raw-material costs.

Of the 471,000 cars the Spanish company sold last year, 391,000 were from Seat, representing a slight drop of 2% compared to pre-pandemic 2020, while numbers were bolstered significantly by the success of performance brand Cupra, which tripled its sales to around 80,000. 

Turnover increased by 5.4% to €9.25 billion (£7.7bn), while the market share of both brands grew 3.6% in Europe. In terms of profit, however, the firm lost €256 million (£215m). 

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