Currently reading: Does Stellantis's purchase of rival car share scheme make sense?
Conglomerate has bought BMW and Mercedes joint, and loss-making, car share scheme

The announcement that BMW and Mercedes will sell their money-losing ShareNow car-share service to Stellantis prompts the question: why does Stellantis want a business that has given the two German premium makers nothing but headaches?

ShareNow was formed by BMW and Mercedes in 2019 to combine their car-share operations along with a range of other mobility solutions with the ultimate goal that they would all merge to provide a fully autonomous electric ride-hail fleet.

It was an attempt to find some economies of scale in their respective DriveNow (BMW) and Car2Go (Mercedes) car-share operations and reverse years of losses.

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