Currently reading: Toyota to adopt 'EV-first' approach under new boss
Koji Sato plots new course, naming his management team and accelerating BEV development

Toyota will adopt a “BEV-first” strategy led by its luxury brand Lexus under incoming CEO Koji Sato.

Speaking for the first time since being named the successor to 13-year CEO Akio Toyoda, Sato said the company will accelerate the development of next-generation electric cars, with Lexus launching an all-new EV by 2026.

Read more: Akio Toyoda becomes Toyota chairman; Lexus boss now CEO

He said: “To deliver attractive BEVs to more customers, we must streamline the structure of the car, and – with a BEV-first mindset – we must drastically change the way we do business, from manufacturing to sales and service.

To access this content please subscribe

20% annual saving
Regular membership
Automatic renewal
Team membership
Price includes a 20% discount for a team of 5
See all benefits here