If the tech wizards at Apple need a lesson in how a computer company should not set about cracking the automotive industry, they need only look at the brave but sorry tale of the Sinclair C5.
Flying high on the back of the success of home computers such as the ZX Spectrum, company founder Sir Clive Sinclair decided to make an electric vehicle that would, he said, “radically reshape and expand the market for practical, personal transport”.
The C5 was conceived when new regulations came into force in August 1983, allowing electrically powered cycles of fewer than four wheels, under 60kg in weight and powered by a motor of up to 250W to be used on the road under powered control at a maximum of 15mph. No tax disc, licence, insurance, helmet or MOT was required, and anyone aged 14 or over could drive one.
Engineered by Lotus and built at the Hoover plant in Merthyr, the C5 was initially available through mail order and electricity showrooms. It cost £399 (plus a £29 delivery charge), with all of the available options accounting for a further £140 or so. Options? Yes, despite launching the car in the depths of the British winter, it appears that the C5’s makers felt it acceptable to charge extra for mirrors, indicators, a tonneau cover and a ‘designer cape’ to protect occupants from the elements.