Jaguar showroom 2018
Jaguar has the biggest increase in the typically achievable cash Target Price discount
What Car? Insight

New car savings grow as discounting culture returns

Discounts on new cars have increased by as much as 23% over the last quarter

12 April 2023
New car savings grow as discounting culture returns
Buying a car online
The share of dealers believing they can get a better price from a dealer than online has grown
What Car? Insight

Declining share of buyers plan to purchase their next car online

Share of buyers expecting to purchase their next car online dropped from 9.7% to 4.2% over the past nine months

31 March 2023
Declining share of buyers plan to purchase their next car online
Nissan Qashqai vs Nissan Juke 2022
Nissan's popular Qashqai and Juke (r) are both available with discounts of more than £3000
Car sales

New car discounts return ahead of March numberplate change

What Car? Target Price data reveals that savings of up to 16% are available on new cars

24 February 2023
New car discounts return ahead of March numberplate change
What Car Insight February 2023 preview
Download the latest issue of What Car? Insight below
What Car? Insight

What Car? Insight: The real impact of winning Car of the Year

Volkswagen Commercial Vehicles UK boss details the uptick in interest after winning What Car? Car of the Year

24 February 2023
What Car? Insight: The real impact of winning Car of the Year
BMW i4 Cupra Born front quarter tracking
Many buyers thought manufacturers should focus on improving electric vehicles' range between charges
What Car? Insight

Cost of living crisis dampens demand for EVs

What Car? data reveals interest in electric cars declined as interest rates and living costs spiked

26 January 2023
Cost of living crisis dampens demand for EVs
MG 4 2022 front quarter tracking
MG's market share in the UK almost tripled between 2020 and 2022
What Car? Insight

What Car? data reveals MG 4 is top EV for UK buyers

Electric hatchback, priced from £25,995, generates most leads for three months running

16 January 2023
What Car? data reveals MG 4 is top EV for UK buyers
DS Store showroom 2018
DS had the biggest increase in the typically achievable cash Target Price discount
Car sales

New-car discounts reflect ongoing market turbulence

What Car?'s Target Price data, provided exclusively to Autocar Business, reveals return to buyer's market

4 January 2023
New-car discounts reflect ongoing market turbulence
Catherine Faiers Auto Trader portrait 2022
Catherine Faiers was appointed COO of Auto Trader in 2019
Insights

Exclusive interview: Auto Trader COO on cost of living crisis

Catherine Faiers discusses culture, Auto Trader's extraordinary results, and much more

19 December 2022
Exclusive interview: Auto Trader COO on cost of living crisis