Do you know what CASE or MAAS means? I thought the former was a tractor manufacturer and the latter could be anything, to be honest – something about sensors, probably. But I was reminded in a Honda press conference last week that one is ‘connected, autonomous, shared, electrified’, and the other ‘mobility as a service’.

Both are recent industry buzzwords as puzzling as when a mate of mine told me his new company had a ‘matrix management structure’. And both are quite a long way from one of my go-to quotes from the past couple of decades, from a senior manager at Nissan’s Sunderland plant, who attributed the success there to the following: “Keep your head down; build cars people want.”

That, I always figured, was a fairly certain route to success in most things in business. Stay sensible, make things people want to buy, and everything will be dandy.