They’re doing things a bit differently at Zenos Cars when it comes to the people who matter most – their buying customers.

And what happens when you an express an interest in one of ex-Caterham boss Ansar Ali’s new cars is this; first, you get invited to the factory in Norfolk to have a look behind the scenes. 

Then, if you are serious in your interest, you get invited to drive the car on the road and be a passenger in it at a private test track session. 

And then, as Ali is rapidly beginning to discover, you find that you can’t quite resist what you have sampled, and so you write out a cheque for a deposit there and then.