Most people raise their eyebrows when they hear the SV Coupé’s stratospheric price (it's £240,000).
They think – rightly – that it's mighty steep for a Range Rover. But the brand is entering a new realm with SVO in which rarity and high pricing provide a very special cachet for customers. The SV Coupé’s job is to position a top-end Range Rover as a credible alternative to the purveyors of new luxury SUVs: Bentley, Rolls-Royce, Lamborghini and the rest.
There’s bound to be a halo benefit for other Land Rover models, but there will also be something much more tangible: the SV Coupé is likely to be the brand’s most profitable model yet, an important point when you consider Jaguar Land Rover’s most recent figures showed a 25% fall in pre-tax profits. If each SV Coupé nets £100,000 and the proposed 999 vehicles all find buyers, that’s £100 million on the bottom line.