One of the biggest chemical companies in the world, with absolutely no history in vehicle manufacturing, is aiming to build a traditional off-road workhorse similar to the iconic Land Rover Defender.
On the face of it, you might be tempted to swat away the plans of Ineos as a publicity stunt, but the company is keen to stress its plans are sincere and credible.
Owner Jim Ratcliffe is a huge admirer of the Defender, and the orders came down from him to start work on a model that pays homage to the off-roader following the end of its production last year.
Ratcliffe spotted a gap in the market, and his love for the Defender made him want to replace it. He and his company saw creating such a car as a business venture worth pursuing.
“It’s definitely not a publicity stunt,” Ineos director Tom Crotty assured me. “It’s a serious project. We are approaching it from the point of view of enthusiasts.”
Ineos's Defender-inspired off-roader could be electric
But the nature of an undertaking like this – particularly for a novice in the car industry that will have to invest millions of pounds to make it happen – is inherently risky. So, was there any opposition from within the company regarding Ratcliffe’s outlandish plans?
Join the debate
giulivo
Can't they just buy the tools and machines
voyager12
Because he can?
TheDriver
If Only!
dougflump
In your dreams
alexpaul
The idea is actually a good
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