So I just got back from driving McLaren’s astonishing new 650S in southern Spain, and once I’d filed the first drive for the magazine, then rewritten it for our website, then scripted and storyboarded the video, and then finally put my head on a pillow, I woke up the next day and started wondering – however much does a launch event like that cost?

And, more to the point, is it actually worth it as far as the manufacturer is concerned – in this case McLaren, obviously – in terms of the extra publicity it will generate?

We’ll come to the second question in a moment, but as for the costs involved they probably go something like this. The launch itself is a full house international jobbie that will be going on for the next month, and the base is the not-especially-cheap Finca Cortesin hotel near Estepona on the Costa Del Sol.