There’s something rather sad and predictable and even a bit ridiculous about the idea of a new, even faster, even more expensive replacement for the Bugatti Veyron.

It’s as if the board at VW – and one person on that board in particular – absolutely refuses to let it rest, despite the fact that the car world has quite clearly demonstrated that it isn’t interested in a 270mph gentleman’s club on wheels. And when I say interested, I mean interested in buying. 

The likes of you and are I surely thought the original idea for the Veyron was lip-smacking delicious, did we not. And I for one will never, ever forget the day I first drove one on the car’s launch in Sicily. It was, and remains, one of the most extraordinary experiences I’ve ever had on four wheels.

But since then, the Veyron story has gradually unraveled and lost its dignity. Why? Because Bugatti couldn’t find enough buyers for the car, basically. People bought them (very, very rich people admittedly), but then those same people found that they didn’t really use it enough. And then, invariably, they sold. Rumour has it that less than 50 individuals have ever owned a Veyron.