The glossy, perfectly-framed pictures are in, executives grilled for extra chunklets of information, and on-sale dates confirmed.

Car launches are important events for manufacturers, a way to ensure their latest machines start life with plenty of (hopefully positive) publicity. So what goes into such an event? Here's a blow-by-blow account of the Volkswagen Polo's official launch, to show you what goes on behind the scenes.

We've driven an early next-gen Polo - take a look at what we thought