Jeep has long tried to make in-roads into Europe but despite being a familiar, much-loved US brand, that hasn’t instantly translated to sales success here.
This car has now been revealed. Click the link to read our story: Jeep Avenger is electric baby SUV with up to 342 miles of range
Traditionally, quality stemming from a US-centric approach (ie lower quality than Europeans expect) hasn’t helped, and naturally you must also be in the most relevant segments with the relevant powertrains to be in with a shot.
While Jeep by its very nature has been on the front foot with the SUV trend, it hasn’t been quick off the mark with electrification, which probably hasn’t helped its cause.
Anyway, now it’s owned by mega car firm Stellantis, famous for its cost-cutting and profit-making, and all the benefits of sharing platforms and technology, which plays perfectly to quicker electrification.
Add in the new Jeep Avenger (what a great name, eh?), which being mini, SUV and electric could be the car to catapult Jeep into the stratosphere it so desires.
I’d bet it will always be a left-field brand this side of the pond, but with the backing of Stellantis and this drive of new electrified model launches, this is Jeep’s best chance yet to conquer more than America.
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Cherokee is one of the largest and most reputable websites for car sales. Currently, Vampire Survivors is even more popular because it is an addictive classic game.
I'll assume the name alludes to the Chrysler/Hillman Avenger of the 70's, so nice nomenclature with that one.
Maý I suggest that Chrysler Jeep has done well in Europe when they get the pricing correct. First gen Cherokee was a common site in the 90's offering both right size and a capable car for a competitive price .
Likewise second gen Grand Cherokee sold well, and then came third gen and suddenly they think it's worth similar money to Land Rover, BMW etc.
Deluded thinking has been the death of many US brands. Let's hope this changes going forward