You may have noticed that there’s a film at your local cinema about motoring racing in the 1970s, called Rush.
They were great if rather dangerous days, but the film has ruffled some feathers. It wasn’t just the marginal safety record of the circuits and the cars that is of concern to some pressure groups, apparently if you followed Formula One back then, or even watch Rush at the cinema, you are putting your own health at risk.
I have yet to see Rush, but according to an anti-smoking pressure group there are graphic scenes of cigarette advertising and even scenes of people having a fag or two. According to ASH, “To counter the inevitable tobacco imagery shown in the film, health campaigners in the UK are calling for warning ads about the health impact of smoking to be shown in advance of the film.”
And they go on, “The film shows how far we have come since the days when cigarette manufacturers shamelessly promoted their brands through sport. The sub-text of the companies' near monopoly of F1 sponsorship was that their brands were as alluring and exciting as the sport itself. And it worked. Evidence shows that children were more likely to start smoking after being exposed to tobacco imagery through advertising and sponsorship.”