F1: what changes to expect from the sport's new bosses
But Liberty has made one change that could actually have a fairly substantial impact on how most people watch F1: it’s moving the start times of races.
Races – or, if we’re being picky, parade laps – will start at ten minutes past the hour, rather than on the hour. According to F1 bosses, this is because many broadcasters go on air on the hour, so the delay means “television spectators will be brought closer to the teams and the drivers and fully enjoy the spectacle offered just before the red lights go off".
I’m not sure that stacks up, since F1 is increasingly aired on pay broadcasters, with more pre-race build-up than ever. Sky, for example, begins its pre-amble 90 minutes before the start. Still, an extra ten minutes to prepare a pre-race coffee isn’t exactly a hardship.
More significantly, the start time of the European races has been pushed back a full hour, due to research that “a wider TV audience is reachable later in the afternoon.”
For British viewers, that means European races will start at 14.10, rather than 13.00. And the French GP on June 24 has been pushed back to 15.10 BST to avoid clashing with the England vs Panama World Cup match (although it does now clash with the vital Japan vs Senegal encounter).
Shuffling the start time of European races back 70 minutes might not seem all that significant – especially since they now make up fewer than half of the 21 rounds on the calendar.
But it’s quite a change for long-time F1 fans – such as myself. For more than 20 years, I’ve built entire Sunday routines around being in place for that awkward 13.00 start time. Adjusting that routine is a bit jarring.
In fact, as the F1 calendar has spread across the globe and the likes of floodlit night races have grown in popularity, it’s become hard to develop much of a routine around the start times of races.
The 21 races on the calendar this year feature nine different start times, which in the UK range from 06.10 (Australia and Japan) to 19.10 (Canada, USA and Mexico). Just three races (Azerbaijan, Singapore and Abu Dhabi) will start in the ‘traditional’ 13.00 (well, 13.10) timeslot.
Combine that with the way dates have shuffled to cram in 21 races – the traditional ‘one race every fortnight’ has long gone; this year there will even be three races on consecutive weekends – and F1 is a little bit harder to follow. Which is, at least, good news for websites that trade in ‘what time does the grand prix start?’ SEO-friendly click bait stories.
Now, I’m sure Liberty Media’s research is correct that running races later in the afternoon results in a wider audience. And I’ve long insisted that my favourite races to watch on TV are the North American ones that start at around 19.00 on a Sunday evening.
But gaining access to a wider audience only works if the audience knows when to tune in – a task made harder by having races start at so many different times of the day. Other sports – notably the American NASCAR stock car championship – have found that moving long-established start times has upset hardcore fans, without winning over many new ones.
I’m possibly over-dramatising this. I’m sure I’ll adjust. Maybe I’ll even come to enjoy having an extra hour before a race on a Sunday afternoon. But it will be stubbornly so – and that illustrates the challenge Liberty Media faces.
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sierra
....or for the poor
1.00 Saturday - Qualifying highlights
2.30 Sunday - Race highlights
Couldn't even get them to start at the same time
Thekrankis
Zzzzxzxxxzzx
Their halo is slipping.... will they make F1 even more boring than Bernie?
Looks like it....
Peter Cavellini
Ehhh...
Don’t have the fizzz for F1, the expectation, The can’t wait for the first race, might not even bother, yes, I’m jaded by the hype....
Peter Cavellini.
jason_recliner
Get rid of the cars, drivers and teams
80sXS
What the hell is that new theme tune all about...???!!!
I lost what little interest I had in F1 way back in the 1990s. F1 today is almost alien to me.
Moparman
Timing is better but...
Living in the States the extra hour will be useful. However, they really need to up the excitement and nothing in this piece seems to indicate that they have even made a marginal attempt at that. As for NASCAR they pushed the start times back by several hours a few years ago but so that the races can finish in the dark rather than let Californians stay in bed a bit longer. It is a pain because you are going to be well and truly doing stuff by the time it comes on whereas, in the past a noon or 1 p.m. start at least gave you some justification for staying home and do nothing for three hours. We also have the added joy of some races for the main championship on Saturday and, halfway through the season, the series changes TV networks. Add in the P.C. stuff and the beyond stupid "stages" (mandatory caution flags) and I seldom watch it anymore.
eseaton
Someone should start a new
Someone should start a new series that actually is Formula 1.
david RS
Times are changing in F1...
Times are changing in F1... they will be the ugliest F1 off all the time.
The Apprentice
It was exceptionally dull.
It was exceptionally dull. Hope the rest of the season is better. Top cars all too evenly matched actual racing not possible, its just who gets to the flag with least minor screw ups.
Ruaraidh
Pre-season hype?
Getting up early to watch the first GP of the season?
Ruined by the sell off of the FTA rights so now we have highlights which are simply useless in the modern day and age. Even Liberty's new OTT F1 app is not available in the UK.... :(
And no, I won't give my money to Sky while they're owned by Murdoch...
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