When I walked in to the new Ferrari brand store in Maranello last week, I was braced to be outraged. I am – like I suspect many of you – not entirely comfortable with the idea of linking the history and aura of Ferrari with everything from silk polo shirts through to teddy bears, all of it sold at a premium price.

As I toured the store my indignation grew. Here, for your own personal chest puffing, are a few selected ‘highlights’, all of which are pictured in the gallery should you require visual evidence:

Ferrari deodorant: €15

Ferrari mug: €19

Ferrari USB stick: €28

Ferrari ballpoint pen: €28

Ferrari Puma wallet: €32.50

Ferrari keyring: €48

Ferrari ashtray: €52

Ferrari wallet: €55

Ferrari Puma shoes: €86

Ferrari paperweight: €150