If I were asked to name one car company that places driver focus at its core and then delivers on that promise time and again, I’d have to say Jaguar.

And before the brickbats highlighting a supposed British bias rain in, I’d have to follow that up by saying that there are times when I think that this focus is very much to its detriment.

I once spoke to an ex-F1 driver who was fresh out of a Jaguar F-Type R, and even he was wide-eyed by the level of concentration needed to hang on. As a halo car the V8 F-type is an epic success, but for most people, most of the time, something from lower down the range will do the job just fine.

But for all that, I admire Jaguar’s dedication to the cause; plenty of car companies blow out plenty of hot air claiming to cater for driving enthusiasts, but very few follow it up with the engineering conviction that Jaguar has managed in recent years, not just with F-type but also with a wide variety of R and R-S branded products, plus the widening scope of its burgeoning SVR skunkworks division.

So you’ll understand the short, sharp intake of breath when they announced today that the 2016 model year Jaguar F-type will adopt an electrically assisted EPAS steering system.