It's official: Land Rover has created a new niche, and a booming one at that. It's no small compliment when car making's big boys start dancing to your tune, and at this year's Frankfurt motor show, Land Rover enjoyed that spectacle with the unstoppable rise of the style-led SUV.

Smothering the practicality, elevation and verge-nibbling talents of an SUV with designer togs seems like a simple enough concept, but it was Land Rover that got it done. The Range Rover Evoque is doing what the Renault Espace did decades earlier by blazing a trail for others to follow - that's why the phrase 'Evoque-rivalling' has been applied to myriad production cars, concepts and product plans across Frankfurt's halls this year.