Standing here on the show floor, we keep seeing snippets on US TV showing the agony of the Big Three, as their bosses fight for understanding at a senate hearing.

At one stage, a peanut-brained senator participating in the Washington subsidy hearings asked car company chiefs to indicate, by show of hands, who would put his corporate jet up for sale that day and fly home on a scheduled airline.

Spiteful TV hosts – as if specially tutored within the portals of our own Daily Mail – dug up queues of unqualified professional whingers to complain throughout the day about the perceived arrogance of Detroit's big bosses who had 'refused to make the cars people want'.

Never mind the fact that just a few years ago the 900,000-a-year Ford F150 pick-up was the US's best-selling model... because people wanted it.