“The two designs were worked on according to their own design elements, but they are both eco-friendly green cars and when the design goes together with the efficiency of what the shape can offer, it kind of ends up in the same place.”
The three key facets underpinning the Prius’s design were: evolving the trademark triangular silhouette, creating a “stylish and sporty” look with a low centre of gravity around the new TNGA platform and making the front and rear ends as clean as possible in terms of aerodynamics.
The change in shape of the Prius is partly informed by the adoption of Toyota’s brand new TNGA platform underneath the car. It’s helped to enable a longer car with a lower centre of gravity and more interior space.
“TNGA brings more benefits than difficulties that I can think of,” says Kodama, “For example, we were able to lower the front by 70mm.”
Inside, too, it feels more spacious. Kodama explains: “The roof line is lower compared to the previous generation by 20mm, however, the base of the front seats are lower by 55mm, so that gives more headroom. The head clearance in the back is also increased over the third-generation Prius. There is more of a spacious feeling in the cabin.”
Where the first-generation Prius blazed a new trail back in the 1990s - a fact Toyota references in its current marketing, calling it “the hybrid that started it all” - this new one has to succeed in an increasingly crowded marketplace, some with bold designs and others with conservative ones.
“Yes, the hurdles get higher and higher,” smiles Kodama, clearly relishing the challenge. “So we wanted to add a ‘wow’ element. That’s what this new car is all about.”
Whether it makes you go “Wow” or not, the Prius looks likely to continue to serve Toyota proud as its hybrid centrepoint, much as it has done for the past two decades. No need to mess with the formula too much, then.