Regular followers of Autocar’s motor show coverage might have spotted a pattern. The night before the two main European shows – Geneva in March, Frankfurt or Paris in September - an avalanche of VW Group new models cascades onto social media and in-boxes.
This is a phenomenon known as ‘The Volkswagen Group Night’. To explain: VW brings all the models that it will unveil at the following day’s show to an arena where the cars are presented by each of the bosses of the ten companies that make up VW Group.
For journos - and there were about 3000 in attendance - it’s a chance to see the cars for the first time, watch them move for a short distance, listen to a short speech (and jot down the quotes) and take pics and video.
Just as important is the chance to talk to designers, engineers and marketing directors and probe for snippets that can be built up into news items for the show report, which in Autocar’s case plays out online the following two days and then builds up into multiple pages in the following week’s issue.
Having attended many of these nights, I reckon Frankfurt 2015 will bear comparison with the best, thanks to the remarkable depth and variety of new metal.