Regular followers of Autocar’s motor show coverage might have spotted a pattern. The night before the two main European shows – Geneva in March, Frankfurt or Paris in September - an avalanche of VW Group new models cascades onto social media and in-boxes.
This is a phenomenon known as ‘The Volkswagen Group Night’. To explain: VW brings all the models that it will unveil at the following day’s show to an arena where the cars are presented by each of the bosses of the ten companies that make up VW Group.
For journos - and there were about 3000 in attendance - it’s a chance to see the cars for the first time, watch them move for a short distance, listen to a short speech (and jot down the quotes) and take pics and video.
Just as important is the chance to talk to designers, engineers and marketing directors and probe for snippets that can be built up into news items for the show report, which in Autocar’s case plays out online the following two days and then builds up into multiple pages in the following week’s issue.
Having attended many of these nights, I reckon Frankfurt 2015 will bear comparison with the best, thanks to the remarkable depth and variety of new metal.
From a British perspective Bentley revealed the production Bentayga - its first-ever SUV - and four years in the making. Seen in a million pre-show pics, the £160k Bentayga looks all the more desirable, up-market and gorgeous in the metal.
I sat in the rear cabin, luxuriated in the hand-stitched leather and generally got a feel for what the most expensive SUV money-can-buy will offer when the first customer takes delivery next January.
From what I could gather at the event the first Bentayga customer will be in the UK. But who and why, I couldn’t get to the bottom of.
A handy chat with a couple of contacts wheedled out some interesting snippets on a subject that hopefully will interest Autocar readers. More to follow on that.
Then Porsche smashed it out of the park with the Mission E, a concept for a Tesla-fighting all-electric four-seat sports saloon.