It seems barely a week goes by without someone in the car industry launching or announcing a new SUV.

For example, Hyundai had barely pulled the covers off its new Kona in Korea today when the company’s vice chairman Eui-sun Chung revealed plans for two more.

It’s simple economics, really: people love the things. And, even better for manufacturers, the demand is truly global. They’re hugely popular in the USA, Europe and, crucially, China, which means one product – with a few tweaks – can be sold in a range of vastly differing markets.