We are often accused of being biased towards the British car brands at Autocar, and every time we are it makes me chuckle.
I can honestly say that, hand on heart, I have never consciously shown any bias whatsoever towards a car because it’s British. And the first person to point out that Jaguar is, in fact, owned by an Indian company and is therefore technically not British can pat themselves on the back for being a jolly clever chap, and then go and face the wall in the corner with their hands behind their back for the next hour and a half.
But the fact that some commentators have reacted negatively towards Jaguar’s recent results in the entirely independent JD Power survey – Jag was voted first for both customer and dealer satisfaction, to which some people on this site have cried 'cheat, foul play' or strangest of all 'who cares, they are still a lost cause' – makes me wonder whether the bias isn’t ours but, in fact, theirs.
As a neutral observer who merely enjoys driving and writing about cars, I can’t help but feel pleased for Jaguar in light of the JD Power results. Not that long ago Jaguar was in a dark place, and the writing on the wall did not read well.
But in recent years it has turned things round. The range has expanded sensibly and, by and large, the cars have improved beyond all recognition. That’s basically fact, and me writing about it has absolutely nothing to do with bias.