Stefano Domenicali joined Lamborghini as chief executive officer in February, in the midst of the company’s most successful six months to date. 

The Sant’Agata sports car company sold a record 2013 Huracáns and Aventadors in the first six months of this year, and in June set a new monthly standard of 416 cars sold. 

Now five months into his new job, Domenicali sat down to discuss his vision for the company with Autocar. 

How is your new job progressing?

“I’m very excited about this challenge because Lamborghini is in transition. We are consolidating the brand and stabilising our sales volumes for the Aventador and Huracán. Then, of course, we are preparing for the Urus SUV, which will be a game changer for us. It is a new market with new customers and we need to prepare our dealerships to sell this new car in 2018. 

“On the other hand, we don’t want to lose the DNA of our cars as regards to the future of the Aventador and the Huracán. We need to grow this company in the right way. We will never, ever chase volume. We need to be a brand of a certain exclusivity.”

Do you see a limit to how many cars Lamborghini should make?