The supermini market is dwindling, usurped by a fast-growing number of compact SUVs.
Superminis, which include mainstream models such as the Ford Fiesta and Peugeot 208, accounted for almost a third of European market share in 2003, yet only a fifth in 2016. But what about the premium supermini segment? Well, it’s bucking the trend and growing its market share, albeit on a much smaller scale.
There are very few so- called premium superminis. They amount to the Mini, Audi A1, DS 3 and Alfa Romeo Mito. DS executives recently told us that the 3 will take “a different form” in its next generation. In short, it will be a compact crossover. And there’s every expectation that the Mito won’t be replaced. That leaves the A1 and Mini.