If you’re so inclined, you can follow this link to read some interesting words from Renault’s chief operating officer, Carlos Tavares, on the merits of fully electric vehicles versus plug-in hybrids.

During a media address in the middle of his visit to Renault UK earlier this week, Tavares also made a case for the EV movement that I found very interesting.

Renault, of course, has jumped into EVs with more financial commitment than any other manufacturer. Rather than make one electric model to simply give itself a PR-friendly green halo, it has built four: the Twizy, Zoe, Fluence and Kangoo van.

It’s a major undertaking, especially when EV sales have started off more steadily than many manufacturers initially anticipated.

Of course, it is only to be expected that an important figure like Tavares is going to come up with reasons why he believes Renault has got this right, and not everyone will agree with his sentiments. But here’s what he had to say.

“EV sales will only go in an upward direction. Why? Because the education we are giving future generations will lead them almost mechanically to select their products based on the short list of zero-emission vehicles. Nobody will buy a small car for daily commuting that will not be zero emission. It’s out of the question.