I had a strong sense of déjà vu at the Geneva motor show, talking Cadillac with incumbent European boss Thomas Sedran. General Motors has signed off a 10-year plan – injecting a sizeable sum of cash in the process – into making a real fist of success for its luxury arm in Europe.

It was a little over two years ago when I heard something very similar at the unveiling of the Cadillac ATS, a BMW 3-series rival, at the 2012 Detroit motor show.

A string of executives told me how serious the firm were about taking the model to Europe, with right-hand drive and diesel engines to come.

Well, in 2014, the same statements are being made again. Diesel is coming, but still with no final confirmation of engines and dates. Right-hand drive is possible, but still not confirmed.