I had a strong sense of déjà vu at the Geneva motor show, talking Cadillac with incumbent European boss Thomas Sedran. General Motors has signed off a 10-year plan – injecting a sizeable sum of cash in the process – into making a real fist of success for its luxury arm in Europe.
A string of executives told me how serious the firm were about taking the model to Europe, with right-hand drive and diesel engines to come.
Well, in 2014, the same statements are being made again. Diesel is coming, but still with no final confirmation of engines and dates. Right-hand drive is possible, but still not confirmed.
The project has the faint whiff of Infiniti’s European launch at the end of the last decade about it, selling cars to a European audience with US-friendly looks and big, powerful petrol engines only.
Infiniti, which launched in Europe at the end of the last decade with similar US-friendly looking models and big, thirsty petrol engines only as with Cadillac, doesn’t expect to break even in Europe until the end of this decade.