Reports today that Aston may build the Rapide saloon abroad are worrying. It's a big mistake.
It may help them smooth out short term production problems but what about the long term cost to the company's image? Does an Aston need to be built in Britain? I think yes. It's part of the company's DNA. Like Rolls Royce, it's what makes them special. Just as a Lambo needs to be made in Italy.
Most marques can be built anywhere it doesn't matter. But with Aston it does.