Think it was tough for car makers to hit the ZEV mandate in 2024? As it stands, it’s going to get even tougher in 2025. And 2026, and 2027…
The 22% electric car sales mix requirement in 2024 becomes 28% in 2025 and increases up to 80% in 2030.
While six percentage points year-on-year might not sound a lot, in real terms it requires growth in EV sales of almost 30% in 2024.
Given the challenges that car makers have faced in trying to scrape to the target this year, including more than £2 billion of their own subsidies to try to tempt buyers in the form of big discounts, there are very few places left for them to turn.
