On the face of it, the Adidas Gazelle and Puma Suede don’t have much in common with the Porsche 911 and Cayman.

For Porsche CEO Oliver Blume, however, the demand for specialist retro-styled goods such as training shoes and vinyl records gives him cause to be optimistic about driver-focused sports cars, the kind of which his company excels in.

I sometimes worry that, should the Fun Police get their way, by 2036 we’ll be ferried around in deathly silent and boringly efficient electric pods, devoid of soul and interest for car enthusiasts.

Blume is more optimistic. His future is all about choice: whereas some driving enthusiasts might be enthralled by the cutting-edge electric sports cars Porsche will make in the future, those who desire old-school thrills will still be catered for by the 911 and its ilk.