What is it?
One-tonne four-door pick-ups – including Ssangyong with its new, keenly priced Musso – have been having a good time in the British market, aided by a value-enhancing semi-loophole that limits their exposure to tax when used as company cars.
Now 'Korea’s Land Rover' has launched an all-new 4x4 pick-up, still on a ladder chassis like its siblings but entirely new inside and out from its predecessor.
The Musso has plenty of rivals. The number of four-door pick-ups in the UK has been growing steadily, with usual suspects such as Ford, Toyota and Nissan joined in recent years by Volkswagen and Mercedes-Benz. Soon, Ford plans to develop the genre with a high-performance Raptor version of its Ranger one-tonner.
But even in an increasingly crowded arena the new Ssanyong Musso’s combination of good looks, low prices and dense equipment makes it special. There are four models: the basic EX, the Rebel, the Saracen and the Rhino, in ascending price order that starts at just over £25,000 and rises to £35,000.