Even a lower-mid-spec 1.6 diesel is more than £25k, which is proof beyond doubt that Peugeot wants us to think of this as a rival to the Volkswagen Tiguan, Ford Kuga and Mazda CX-5 as well as the Nissan Qashqai and Seat Ateca.
But the awkward truth is that the 3008 has neither the interior room, the versatility nor the mechanical spec to rival the bigger and better acts in the compact SUV market, and it ends up looking more like an expensive crossover than anything else. You do get plenty of equipment for your money, though.
Even entry-level Active cars get the adaptable 12.3in LCD instruments and 8.0in infotainment touchscreen, climate control, smartphone mirroring and DAB, along with 17in alloys outside. The step-up Allure trim adds 18in alloys, front bumpber scuff plate and chrome wing details, plus sat-nav, front parking sensors, a 180-degree rear parking camera, rear privacy glass and power folding door mirrors.
Peugeot expects upper-mid GT Line to make up a large chunk of the sales mix, because it includes full LED headlights, wireless smartphone charging, a 3D connected satellite navigation system, a full suite of active safety systems and 18in alloys as standard.