As noble causes go, in the automotive world there are few nobler than the goal of making “hightech, zero-emission cars available to all”, as MG’s UK head of sales, Daniel Gregorious, puts it.
Of course, frequently do we hear twee comments, made to similar effect, leaving the mouths of industry executives – but with MG and Gregorious, there is a sense that not only is the sentiment genuine but also achievable. As a brand, MG Motor UK Limited re-emerged in 2009 under the ownership of state-owned Chinese manufacturing giant SAIC Motor and has recently introduced the 3 supermini and MG Motor ZS crossover, both of which have defied outsider expectations and sold well.
The key has been aggressive pricing, good practicality and reasonable equipment levels, all of which have meant owners are happy to turn a blind eye to lower-quality plastics and the lack of certain amenities found in more expensive rivals. Admittedly, this isn’t for everyone, but one couldn’t wish for a more transparent philosophy.
Which is all well and good for conventional vehicles, but electric ones are famously expensive to produce, with the costs passed on to the customer. Alongside a meagre public charging infrastructure, it’s high prices that have above all else hindered uptake, but this is where the new ZS EV warrants attention.