MG is gradually re-establishing itself in the UK market. The brand, now owned by Chinese company SAIC, is on target to sell 4500 cars on these shores in 2017.
And with the launch of this new ZS compact SUV, MG expects that number to double year-on-year. The likes of Ford and Renault will barely take notice of such minuscule volumes, but if MG can sustain that rate of growth for several years, it might one day represent a threat to the market leaders.
The ZS is aimed at the likes of the best-selling Nissan Juke and Mazda CX-3 and majors on affordability. The entry-level Explore model costs just £12,495, meaning it undercuts the cheapest Juke by a useful £2385. The model tested here is the range-topping Exclusive, which costs £15,495 and comes equipped with a leather-look interior and Apple CarPlay on the standard 8.0in infotainment touchscreen.
Perhaps the ZS's real selling point, though, is its seven-year/80,000 mile manufacturer warranty, which MG claims is class-leading.
The MG ZS’s selling points
MG also makes class-leading claims for the car’s interior dimensions and value for money, but it stops short of describing the ZS as the most adventurously styled compact SUV on the market.
In fact, the ZS, although basically quite attractive and finished off with some very sharp and well-executed design flourishes, could very easily be a Mazda from the front or a Kia from the rear. MG says the ZS introduces a new era for the brand, so it’s a pity that its overall aesthetic isn’t in any way distinctive or individual.
The interior is reasonably well appointed with soft-touch materials on the upper section of the dashboard, but you can tell where costs have been contained. There’s no reach adjustment for the steering wheel, for instance, and you won’t have to look hard to find brittle, scratchy plastics. But these compact SUVs are built to be affordable and you certainly wouldn’t feel put out if you stepped into the ZS from a Juke.
As for trims, there are three to choose from – Explore, Excite and Exclusive. Entry-level models get LED day-running-lights, electrically adjustable door mirrors, projector headlights and 15in alloy wheels as standard on the outside. Inside there is manually adjustable front seats, air conditioning, cruise control and USB and Bluetooth connectivity.