Americans are far less snobbish than Europeans when it comes to prestige cars. Take the success of Lexus in the US as an example: it is now the biggest-selling luxury car marque, outstripping all of the European and American brands after only 16 years. Show an American an exceptional product and sell it at a reasonable price, then support it with fantastic after-sales service and he or she will buy it. Period.
Not so over here in the UK, where Lexus has struggled to make headway against the European establishment. The badge means little, and as a symbol of the owner’s status, it has limited value. Good car? Who cares? Give me my three-pointed star or propeller badge – everyone knows what that says about me.
The new GS marks the start of a new Lexus attack. The new styling direction, which Lexus calls L Finesse, will also find its way onto the bold new IS and the upcoming LS.
Where the existing LS and outgoing GS are somewhat dumpy and clumsy designs compared with the sharpest Europeans, the shape of the new GS is immediately arresting, characterised by a swooping, angular nose, long side windows and a high-shouldered waist line – a dramatic improvement.We’re driving the top of the range GS430 here, fitted with the 4.3-litre, 279bhp V8 carried over from the previous car and shared with the LS430. It’s a smooth and refined unit, and throws this 1695kg machine to 62mph in 6.1sec and onto a limited 155mph.