A fact before we start: Kia now commands three per cent of the UK’s 4x4 market. That doesn’t sound like a lot, but Jeep has only a two per cent slice. It’s evidence that the Korean brand is shaking off its old budget-car stigma at an impressively rapid rate – especially where off-roaders are concerned, with its successful Sorento.
Market share, though, is hardly a rationale for allying yourself to a product or brand – so Kia is hoping the new Sportage will tickle the taste buds of small SUV enthusiasts.
With a price tag starting at about £14,500 and plentiful standard kit, the Sportage is certainly in the sweet spot to provide a better-value alternative to the Land Rover Freelander, Toyota RAV4 and even sister company Hyundai’s new Tucson, with which it shares a monocoque platform and some behind-the-scenes mechanicals.
Visually, the Sportage has no links to the Tucson, though like that car it can’t teach rivals anything about eye-catching looks. Still it’s a tidy piece of work in the metal, with some nicely restrained off-roader cues, especially when viewed from the rear three- quarters. And we’ll be charitable enough to say the similarity of the rear to the Volvo XC90’s is just coincidence.
Inside, there’s little visual drama, but priority has obviously been given to practicality and passing muster with families. The rear compartment is spacious enough to accommodate three adults and either side of the split rear seat will fold completely flat with just one lever. There are other neat touches, too, including under-floor stowage and a host of nets and hooks.