There is one overwhelming reason why this new Peugeot 307CC will enjoy a sales bonanza and it has nothing to do with whether it’s a decent car or not. In fact, the secret of its forthcoming success lies not with the car, but with the 8000 people who will buy one in Britain alone next year. And it is this: none of them wants to drive a convertible.
What they want is to be seen in a convertible, to bathe in what they see as the reflected kudos of being a wind-in-your-hair, flies-in-your-teeth, out-there convertible kind of guy or girl. And the moment they’re out of sight of their mates they want a nice, quiet, comfy car like the rest of us. This is a truth uncovered by the 307’s older but smaller sister, the 206CC, and now you know too, you won’t be surprised to discover it’s Britain’s best-selling convertible.
It’s all down to that steel roof. Not for the open-air antics available when it’s folded, but for the safety, security and refinement on offer when it’s not.
So much for the theory. The reality is that the 307CC scarcely puts a foot wrong while, at the same time, fails to strike a single spark into the heart of the enthusiast driver.