The new Fiat 600e is an Italian car. Stellantis most certainly won’t let you forget it, and you can’t really blame it for wanting to push that point.
After all, this is the land that gave us da Vinci, Michelangelo, Caravaggio, Dante, ‘Nino’ Farina, Valentino Rossi, the Colosseum, central heating, those strappy gladiator-style sandals, tricolore salad, pizza, pasta, Valentino Rossi, Gucci, Versace, Ducati, Vespa, Ferrari, Maserati, Lancia, Lamborghini, Valentino Rossi and – obviously - Fiat. And Valentino Rossi. To name but a few of Italy’s resoundingly epic ‘things’.
This is nothing if not a colourful, charismatic and dramatic heritage to draw on, and Fiat is absolutely right to shout about it from the top of its historic Lingotto test track, while supping espresso, eating gelato and looking effortlessly fabulous.
So, in deference to that, there isn’t only an Italian flag embossed on the 600e’s rounded rear bumper, but there will also be no grey cars here. Fiat will not bow to the universal trend to paint every car in a variety of shades from the conservative end of the Farrow & Ball neutrals collection. Good on you, Fiat. I’d rather have my 600e in blue ‘Sky of Italy’ or orange ‘Sun of Italy’, or grey ‘Earth of…'. Hang on. No. Surely not. No, it is. That really is a grey Fiat, cunningly dubbed ‘sand – Earth of Italy.’