And if it isn't - if it really does turn out to be a profit-making vehicle just like a 3 or a 5-series, then it really is very clever indeed.
Think about it. The i8's carbon/aluminium mid-engined chassis alone would be enough to justify its price from most other manufacturers, but in reality this is but the tip of the iceberg when it comes to the i8's development and engineering costs.
Put it another way. How many other sports cars can you think of that cost less than six figures that have a combustion engine as sophisticated as the i8's three cylinder turbo.
As well as that, think about how those cars that are also four wheel drive, feature two gearboxes, three electric motors, 200kg of lithium ion batteries. And also have body parts made from aluminium and carbon reinforced plastic to provide a surprisingly lithe combined kerb weight of just 1560kg, and which contain so much software that they could probably run the Large Hadron Collider machine in their spare time. Not much of a list, is it?
The i8 is a deeply complex car technically, in other words; in its way it’s every bit as sophisticated as the Porsche 918 Spyder or McLaren's mighty P1. Yet it costs the same as a Porsche 911.
Whether it is profit making for BMW or not will be of no concern to its potential customers, however, who will instead be rather more interested in the way it drives and what it’s like to sit in, ride in, revel in and, of course, own.
What's it like?
Very nice to sit in, once you’ve squeezed your way into its cabin via one of its dihedral doors across a sill that is frankly too high, and too wide.
It’s also great to travel in, borderline spectacular to drive on most roads and, as a result, is a machine that car enthusiasts will surely find as fascinating as it gets at this kind of money.
I came away after a day of driving it in all of its various modes and on all sorts of different roads in Scotland, completely beguiled by it to be honest.
It's one of those cars that you will still be learning things about several years further down the line. It intrigues on so many different levels, at both high and low speed, in the mind as well as beneath your backside.
And the main reason why the i8 entertains so richly is because BMW has got the basics just about spot on. Select Sport, put your foot down and it delivers, plain and simple. Which actually makes all the other clever stuff that it can do – its massive mpg, its all-but zero emissions when driving in e-mode, its ability to cruise along a motorway like a limousine - that much more remarkable overall.
Complaints? The steering is maybe a touch light and definitely a fair bit lacking in feel, even though it is without question hyper accurate on turn in.
The ride in sport is pretty firm, so much so that I wish you could put the power train in sport and have the dampers in comfort but at the moment that's not possible, although BMW might well make a change to the software on that one in months to come. And the boot is also somewhat pathetic while the entry/egress routine is, as already intimated, surprisingly awkward.
Should I buy one?
Absolutely, because other than our few foibles the i8 really does represent a carte blanche moment in the history of the sports car. As BMW says, you can have your cake and eat it with this car. And for once the marketing claim is absolutely spot on.