Although classy, our test car’s mix of grey leathers, grey Alcantara trims and carbonfibre fillets produced a slightly gloomy cabin ambience made only slightly more special-feeling by the inclusion of Audi’s quilted sports seats and sports pedals.
Audi does offer lighter grey leather, and a choice of brushed aluminium or piano black inlays – and it’s clearly worth taking time to consider the trim options.
Whereas the bigger SQ7’s perceived quality lands on your senses like a heavyweight jab, the SQ5’s is less pervasive. This looks and feels like an expensive interior almost everywhere – with its sophisticated Virtual Cockpit digital instruments, its solid and smooth switchgear and its gleaming precision applications of satin chrome in particular.
And yet there are also places where it falls short of Audi’s singularly high standards on material finish. One tester observed that the car’s roll-top looked more shiny and felt more hard than he expected, and likewise the tops of the interior door panels; another tester felt the cabin air vents look strangely plain.