The subject of this week’s road test, the BMW X4 M, is unlikely to stir your soul in the manner of M division’s former glories. At the same time, for BMW's niche-filling product strategists, it would have been an irresistible project.
In 2018, four years after the original BMW X4 hit our roads as an BMW X6 downsized in both dimensions and cost, the second-generation model was introduced, and as of September, year-to-date sales have grown by more than 40%. Be in no doubt: outside enthusiast circles, there is an appetite for high-riding coupés with a similar footprint to mid-sized executive saloons.
No self-respecting line-up is complete without a ‘halo’ model, so there is now the X4 M Competition. The car is aimed at the Mercedes-AMG GLC 63 S, the flamboyant Alfa Romeo Stelvio Quadrifoglio and the Porsche Macan Turbo but is part of a broader roll-out of SUV-based M-cars that includes the expensive BMW X5 M and BMW X6 M and the X4 M’s more conventional-looking but mechanically identical BMW X3 M sibling.
This year, BMW has also given us coupé, cabriolet and four-door M8 variants as it continues to leverage the mammoth marketing influence of its motorsport sub-brand.
Next year, BMW will launch an all-new M3, which is where this road test of the X4 M Competition gets intriguing. BMW says the X4 M and X3 M have been set up to deliver the driving experience of the upcoming M3 super-saloon, but with the ‘added assurance’ of four-wheel drive and a higher driving position. This is also the first chance we’ve had to experience BMW’s new S58 3.0-litre straight six, which looks certain to feature in the upcoming M3, and probably in the same state of tune.