The subject of this week’s road test is unlikely to stir your soul in the manner of M division’s former glories. At the same time, for BMW’s niche-filling product strategists, it would have been an irresistible project.
In 2018, four years after the original X4 hit our roads as an X6 downsized in both dimensions and cost, the second-generation model was introduced, and as of September, year-to-date sales have grown by more than 40%. Be in no doubt: outside enthusiast circles, there is an appetite for high-riding coupés with a similar footprint to mid-sized executive saloons.
No self-respecting line-up is complete without a ‘halo’ model, so there is now the X4 M Competition. The car is aimed at the Mercedes-AMG GLC 63 S, the flamboyant Alfa Romeo Stelvio Quadrifoglio and the Porsche Macan Turbo but is part of a broader roll-out of SUV-based M-cars that includes the expensive X5 M and X6 M and the X4 M’s more conventional-looking but mechanically identical X3 M sibling.